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QR Codes -- What are they and how do they work?

Meet the QR Code. It's a powerful little image that can do a lot.  Embedded in all those little black and white squares is a complex code that when deciphered, transmits information to a computer or smart phone.  It was originally developed by Toyota back in 1994 to support their manufacturing process.  But then marketers got hold of it and it took off in a completely new direction.

In this overview, we will cover how to install and use a QR code reader on your phone and how you can use these mobile bar codes in marketing as a bridge between the offline and online world.

How Does It Work?

The system will host your website and enable YOU to manage it without a programmer.

Beyond web pages, you can create a community with forums, build an audience with blogs, make secure areas for VIP content... and more.

Capture leads

React faster - build smart web forms that notify you instantly by email and SMS when you get a new customer!

You can use a point-n-click approach to build custom web forms that capture every inquiry in a contact managment database, so you'll never lose a lead.

Know your customers

With your online business console, every web inquiry, every purchase and every action is being recorded against a customer record.

Over time you'll get a complete picture of every customer and how they interact with your business, all from your built-in contact database.

An online shop

Set up an online shop and sell your products in a matter of minutes with your online business' online shop management features.

Without extra software, without extra effort you can sell products, fulfill orders, manage stock levels and collect payments automatically.

Send newsletters

Email marketing is the most effective form of marketing available to a business owner.

With your online business console, you can send newsletters and other campaigns to targeted lists of customers that you've saved in Online Business Console' built-in contact database.

Executive insight

Log in, and you're greeted with an instant overview of how your business is tracking from 4 key metrics.

From there you can drill down into detailed reports on your website, marketing campaigns and e-commerce performance.

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