Meet the QR Code. It's a powerful little image that can do a lot. Embedded in all those little black and white squares is a complex code that when deciphered, transmits information to a computer or smart phone. It was originally developed by Toyota back in 1994 to support their manufacturing process. But then marketers got hold of it and it took off in a completely new direction.
In this overview, we will cover how to install and use a QR code reader on your phone and how you can use these mobile bar codes in marketing as a bridge between the offline and online world.